Win

Focused on exclusive service, with intelligent strategies and a vision for the future, Win was born as Banco Inter's Private Bank. To create a connection between the two brands, we started from the shapes of the Banco Inter logo to create a sophisticated and contemporary visual identity, following the conceptual guidelines that inspired the project: security, precision, experience, and credibility.

The brand's typography was designed exclusively for Win Private Bank, as a reinterpretation of the typographic forms of the Banco Inter brand.

The main palette is composed of two colors, graphite and orange, which dialogue with the identity of Banco Inter, creating a visual assimilation between both brands. The grays make up the support palette, and can be used as secondary colors and as a background color for brand applications.