Ficus Capital

Ficus Capital is an investment manager with strong roots in Minas Gerais and a focus on promoting exclusive service for a traditional and high-income public. For the brand's name, we sought inspiration in botany and found in the word "Ficus" – one of the largest genera in the plant kingdom – the ability to reinforce qualities such as strength, longevity, and energetic growth.

Starting from these aspects, we created an identity that conveys confidence, stability, and projection of the future. A result that we achieved from the connection between the letters "F" and "I" and in the redesign of the typography, which makes a reference to growth, resembling the sprout of a plant.   Composed of three colors, the main palette dialogues with the brand's name and expresses security and optimism. In addition to the greens, the mustard yellow tone brings a contrast to the identity, referring to gold and all the prosperity that Ficus comes to represent.

Just like the naming and visual identity, the design of Ficus Capital's office was also based on botanical genres. Through posters and wallpapers featuring photographs and illustrations, color accents were added to the office space, which gained warmth, personality, and a contemporary feel.