SESI LAB

SESI Lab is an interactive museum in Brasília, an initiative of SESI, which offers a multidisciplinary program guided by a creative, innovative, and accessible educational approach for multiple audiences. For the museum's store, we developed a comprehensive design encompassing atmosphere, signage, and product curation, aiming to extend and materialize the visitor experience beyond the exhibition space.

Guided by the principles of education, innovation, sustainability, and national production, we crafted a communication strategy based on surface design and lighting, incorporating playful and interactive elements. The store's internal signage employs a clear and engaging system with three overarching categories: SESI LAB To Go, SESI LAB To Play, and SESI LAB To Connect.

The proposed product mix goes beyond souvenirs, offering a distinct educational value. Alongside traditional items like tote bags, notebooks, keychains, and umbrellas, we've incorporated recreational objects such as magic cubes, chemistry kits, microscopes and magnifying glasses, projection lanterns, and 3D-printed objects. Furthermore, we've suggested the use of sustainable materials for packaging and the inclusion of detailed information about each product's production process.