Inhotim Branding

With an extensive collection of contemporary art and a Botanical Garden with over 4,500 species, Inhotim is a place where art and nature propose new forms of presence and perception. Much of this experience is due to the consolidation of a vibrant and dynamic identity, inspired by the Institute's constant transformation and responsible for distinguishing Inhotim as the largest open-air museum in the world.

In 2004, through projections of light and shadow, we developed a typographic mask that guided the development of not only the new brand but also a complete visual system, which remains strong throughout the years. The concept was rolled out to stationery, the identity of events and projects, exclusive products for the store, and various other pieces over the years.

In 2015, the work reached another level, resulting in the creation of a Brandbook. Based on it, we defined visual guidelines that inaugurated a new moment in Inhotim's communication and allowed design to join nature, art, and architecture as one of the institution's essential disciplines.