O Boticário

Christmas is the most important date on Boticário's calendar. For this occasion, the company offers a series of gift kits that encompass product lines in various cost categories.

The idea of these kits is to bring the Christmas spirit in a comprehensive and, at the same time, enchanting way, adding value to the gift. For the 2018 Christmas kits, we created two color palettes – one for the male public and another for the female public – which integrate from common colors.

A family of graphics with different scales and drawing variations create a differentiation between the boxes. The use of special finishes, such as embossing and hot stamping, generate a hierarchy between the kits according to the value of the products, offering options for different audiences.