Eleve

Eleve is a packaged food company that serves hospitals, hotels, industrial kitchens, and restaurants with a wide range of fruits and vegetables. Its products are sourced from the best suppliers in the market, washed and sanitized through a turbulent water bath, packaged in a modified atmosphere, and stored at low temperatures. This process reflects the company's core values: lightness, excellence, transparency, and freshness.

For Eleve's new packaging, our design reinforced these values. Firstly, we revitalized the company's brand, giving the logo a new color and a more contemporary shape, which brought uniqueness and strengthened the packaging system. The choice of Pantone 380 adds personality and freshness to the brand's visual narrative. The new shape synthesizes the rigorous quality and hygiene process that their food undergoes.

The tone of voice created for the packaging content emphasizes practicality. To achieve this, we propose short, empathetic, and instructive phrases that encourage product consumption and explain the production process.