Alexandre Quites

Alexandre Quites is a hairdresser, colorist, makeup artist, and consultant who, throughout his more than 12 years of experience in the beauty industry, has always sought naturalness in an essential and sophisticated way.

After the opening of his new atelier, the professional felt the need to position himself and reaffirm his presence and identity, valuing his personalized and welcoming way of working. To this end, we created a monogram using his two initials and combining them to form the image of the handle of a professional pair of scissors.

Composed basically of typography, the identity created by Hardy Design has three variations of brand application under the grid: the main version, centralized, the icon version, and the expansive version, which adapts to the support, enabling elegant and diversified arrangements in its different developments.