Amphora

Amphora is one of the most meticulous and respected compounding pharmacies by professionals in the medical field in Belo Horizonte. In addition to an exceptional reputation, the brand needed to revitalize its identity to show itself connected to its time.

The company's visual identity was redesigned keeping in mind its mission to promote health and beauty through products and processes of excellence. The color palette chosen for the project is precise and fresh, combining colors that translate healthiness and contemporaneity. The stylized icon of an amphora, which aligns with the letter "O" through a section, was inspired by the brand's name.

The asymmetrical, but still balanced alignment, is repeated on the labels of the Cosmética Clean line, a series of products with an original recipe developed by Amphora itself to present its customers with what it can offer best for skin care.