Rullus

With 40 years of history in the gastronomy market, Rullus is experiencing a moment of expansion, marked by its move to a new headquarters and the growth of its three business fronts: Buffet, Bistrô, and Em Casa. We were invited to be part of this milestone and translate this new chapter into a visual identity that preserves its family roots while expressing sophistication, diversity, and contemporaneity.

Our strategy began with an in-depth brand diagnosis, aligning its symbolic attributes — affection, excellence, and celebration — with this moment of renewal. We developed a fluid and elegant monogram that synthesizes tradition and movement. The typography, color palette, and graphic elements were designed to engage with the different segments, ensuring cohesion without compromising versatility.

The solution unfolded into a comprehensive visual system: a monogram and patterns that evoke refinement, a flexible color palette, sensory and minimalist photography that highlights craft and flavor, as well as specific guidelines for each business front. A project that repositions Rullus to continue transforming gatherings into moments — and moments into celebration.