Circuito Liberdade

Circuito Liberdade is one of the largest cultural, tourist, and creative complexes in Latin America, connecting various institutions and businesses in Belo Horizonte. In celebration of its 15th anniversary and the expansion of its network to more than 30 cultural spaces, we created a new visual identity inspired by the city's cartography, representing the movement, flexibility, and energy of the capital.

The brand's typography was designed with robust lines, curves, and straight lines that allude to the routes and urban grid, allowing  strategic connections between the characters. This feature reinforces Circuito's role as an integrating concept and increases the possibilities for using the brand, which can be reduced and expanded according to the objective of the application.

Beyond a protagonist color, this project presents a concise combination of three vibrant tones that contrast with black and white. The use of striking photographs alongside graphic elements contributes to a dynamic and attractive effect, to which the brand adapts elastically, just as Circuito Liberdade does in BH's cultural and tourist scene.