Alice

With an integrated network approach, different from conventional plans, Alice is a startup driving innovation in healthcare. To respond to a more agile and uncomplicated lifestyle, the company introduces a new concept of medical follow-up, offering a human and welcoming service. Through the development of signage and the design of its new space in São Paulo, we translated these principles into a physical environment, inspiring lightness and trust in a contemporary way.

The project expanded on the branding previously created by Futurebrand and developed a conceptual narrative based on Alice’s four pillars: mind, nutrition, body, and sleep. As the main color of the brand, pink permeates the entire signage, always paired with black and large white areas to keep the visual concept fresh and airy. Pastel tones as supporting colors help bring subtlety and serenity.

Acrylic was chosen as the key material due to its lightness, versatility, and endless possibilities. Thanks to its transparency, the element allows for overlays and compositions with interesting and unconventional results. Metal, neon, transparent fabrics, and adhesive elements complement the materials, adding fluidity and organic qualities.