Sense Bike

Founded by passionate cyclists committed to offering national bicycles with world-class standards, Sense Bike has become the leading brand investing in national cycling. In the environmental design and signage project for the brand's new space, which integrates a showroom and office in Belo Horizonte, we started from symbols of the sport to create a corporate environment aligned with the company's principles.

The spoke, the central element of the project, takes the place of the environment's grid, designing the floor and dividing the space. These lines bring dynamism and personality to the signage and integrate with the sporty language of the bicycles' shapes. The environment, in this composition of connections, is versatile and integrated.

The structural and visual concept of the project assumes an industrial character, with simple lines and raw materials, taking as a reference pragmatic elements of the bicycle's structure and its expansive radial designs. All of this is to bring a workshop language to a company that cares about the comfort and quality of work of its employees.