Lider Rio Open
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A vibração do esporte em sintonia com o design
Vibrar faz parte da experiência da @liderinteriores. É por isso que, na campanha da marca para o @rioopenoficial 2024, reforçamos a energia e a luminosidade como os atributos mais genuínos do seu design com alma brasileira.
Em 2024, a Lider Interiores foi uma das apoiadoras da edição de 10 anos do Rio Open, o maior torneio de tênis da América do Sul. Para sua campanha durante o evento, criamos uma identidade que exalta atributos marcantes do universo do tênis.
Para essa abordagem, buscamos explorar os elementos gráficos distintivos do esporte, como as linhas das quadras, a paleta de cores vibrantes, os detalhes esportivos e o padrão trançado das redes. A demarcação gráfica de uma quadra de tênis serviu como um grid, a partir do qual elaboramos exercícios manuais com recortes de formas e contraformas, explorando diferentes ângulos e uma variação de cores.
A paleta principal é composta por tons que evocam a quadra de saibro e a bola de tênis, ícones do esporte. Com essa base, ampliamos a gama de cores para enriquecer a linguagem gráfica de conteúdos, brindes e do estande assinado por Alexandre Rousset, ressoando a paixão e o entusiasmo dos brasileiros pelo esporte.
- Direção de Criação: Mariana Hardy
- Direção de Operações: Cynthia Massote
- Coordenação de criação: Fernando Dias
- Gerente de projeto: Izabela Rodrigues
- Redação: Lucas Rodrigues
- Design: Hudson Girundi, Tobia Hallak, Marcela Cardoso, Helena Cintra e João Vitor Cardoso
- Produção gráfica: Daniele Pires
- Cenografia: Alexandre Rousset