Lider Rio Open

In 2024, Lider Interiores was one of the sponsors of the 10th edition of the Rio Open, the largest tennis tournament in South America. For their campaign during the event, we created an identity that celebrates the striking attributes of the tennis world.

For this approach, we sought to explore the distinctive graphic elements of the sport, such as the lines of the courts, the vibrant color palette, the sporting details, and the woven pattern of the nets. The graphic demarcation of a tennis court served as a grid, from which we developed manual exercises with cutouts of shapes and counter-forms, exploring different angles and a variation of colors.

The main palette is composed of tones that evoke the clay court and the tennis ball, icons of the sport. With this base, we expanded the range of colors to enrich the graphic language of content, gifts, and the booth designed by Alexandre Rousset, echoing the passion and enthusiasm of Brazilians for the sport.