Google BHZ
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Uma perspectiva local para um ícone global
O Centro de Engenharia do Google no Brasil fica em Belo Horizonte, onde, em 2016, criamos um projeto de sinalização e ambientação para 4 pavimentos. Para conectar o espaço global aos valores mineiros, o projeto impunha o desafio de identificar referências culturais e corporativas fortes.
Neste primeira etapa do projeto, integramos soluções que exploram como o Google levaria em consideração a cultura local e suas influências no processo de design. O contexto digital e intangível do serviço da empresa ficou registrado nos espaços de trabalho, onde elementos como vidros, telas e superfícies brilhantes proporcionam o máximo de imersão possível. Já nos espaços comuns, a paisagem e a cultura de Minas Gerais são representados por materiais táteis, texturas, tons terrosos, tramas e treliças.
Entre 2019 e 2022, assumimos a sinalização e ambientação de mais um espaço do Google no prédio, que consistiu na reforma de um andar existente e em uma expansão para um novo pavimento. Partindo de elementos como dados meteorológicos da região, frutas típicas do Cerrado, pedras preciosas, espécies de peixes e montanhas do estado, ampliamos a diversidade de referências mineiras tanto no nome quanto no desenho de diferentes setores nos novos andares.
- Design gráfico: Hardy Design
- Direção de criação: Mariana Hardy
- Direção de operações: Cynthia Massote
- Coordenação de criação: Leo Passos e Fernando Dias
- Gerência de projeto: Mariana Muchon e Beatriz Flores
- Design: André Coelho, Anna Fonseca, Délio Faleiro, Pedro de Albergaria, Bárbara Luppi, Hermano Lamas, Pamela Gomes, Tobia Hallak, João Vitor Cardoso, Tete Gontijo, Ana Cecília Souza
- Produção gráfica: Mirelle Bairral e Daniele Pires
- Fotografia: Gabriel Castro
- Arquitetura: BCMF Arquitetos e MACh Arquitetos
- Lighting design: Atiaia Design e LD Studio
- Colaborações especiais: SUBdV, Máximo Soalheiro e Luis Gluck