Sofia’s Kitchen

Cozinha de Sofia is a business whose differential lies in offering a mix of opportunities and innovative experiences involving the universe of gastronomy. For the project's visual identity, we were inspired by the sensitive, good-humored, and expansive personality of Chef Sofia Marinho to create an elegant and irreverent proposal, which refers to a contemporary and modern kitchen.

The new brand derives from an entirely personalized construction of the typography, from the harmony between the design of the letters "S," "C," and "O." To reinforce the affectionate and good-humored aspect of the enterprise, the graphic repertoire is composed, mainly, by the illustrations created by Sofia. The Kitchen Gang, composed of characteristic characters of this environment, is an invitation to dive into the gastronomic universe that is part of Chef's daily life and experience.

In the graphic developments, these drawings are used in diverse cutouts, which make up playful and/or business-related content. To highlight the elegance present in the contemporary kitchen itself, the proportion between the texts and drawings are defined in a way that values both elements, arousing the public's interest.