Rethink

Rethink is a technology company with expertise in code, design, and strategy, operating at all stages of digital product development. For the rebranding, we translated their identity into a more contemporary, fluid language, with a focus on user-centricity.

The chosen typography is rich in graphic symbolism, referencing the symbols found in the digital environment. Coupled with the initial of the company's name, we proposed the use of an arrow icon, reflecting a decentralized movement. The possibility of applying the brand vertically, in an unconventional reading position, also reinforces Rethink's philosophy of constant updating. The lime green chosen as the main color gives an original and unique aspect to the new visual system, stimulating energy and creativity.

In addition to the headquarters in Belo Horizonte, we created a signage and wayfinding project for the brand's new space in Ipatinga, where the company aims to attract and train students and young professionals. The proposal consists of a hybrid and versatile system that unifies the business identity and strengthens the company's internal culture, thus generating talent retention. This set embraces the space, putting design and functionality together.