Pacey

Pacey is a logistics management company that promotes intelligent freight negotiation, contributing to the efficiency of road transport. Our branding work began with the naming of the brand, which found in the English word the meaning of various attributes of the business, such as agility, rhythm, and expertise.

To translate the rhythm and harmony that the name communicates, we proposed a lively and fast-paced visual identity, which conveys movement while reinforcing the precision and intelligence of the service. The inclinations of the icon's bars were created from the divisions of the grid. The angle of the curves was defined according to the height of the grid module. To make the design more friendly, we rounded the vertices of the icon's extremities.

The typography of the brand signature was entirely designed using a specialized tool, with its design guided by the concepts of the identity. The letter Y had its own redesign, with the intention of reinforcing the visual connection between the typographic signature and the graphic symbol. All these elements were also developed in the Pacey website project, which reinforces its relationship with the dynamism of the business.