kan.guru
Digital as a synonym for agility in a cargo transportation service
Kan.guru is a cargo transportation facilitation service that, through innovative solutions, creates a direct link between companies and independent truck drivers.
For the visual representation of the kangaroo, the company's symbol, we developed a precise and distinctive line that embodies the fundamental concepts of the brand. Using vibrant colors, we reinforce the digital character, intuitively connected to innovation, technology, and modernity.
For the brand signature, we used the Mundial font as a base—a modern typography adapted to a technological language with excellent reduction. The lines of the kangaroo, after being expanded, became elements that add a playful touch to the visual identity, offering new possibilities for future applications.
- Creative Direction: Mariana Hardy
- Executive Direction: Cynthia Massote
- Coordination: Fernando Dias
- Project Manager: Joana Rocha
- Designer: Matheus Viana e João Vitor Garcia