Liasa

Based in Pirapora, Liasa is one of the largest producers of metallic silicon in Latin America, supplying a wide range of industries. For the revitalization of the company’s identity, our challenge was to create a brand that represented its turning point — projecting the business into the future while connecting it to attributes such as balance, solidity, technology, integration, efficiency, sustainability, and social responsibility.

To achieve this, we adopted a crystalline structure — characteristic of pure metal — as a grid system to guide the development of the brand and a visual repertoire that supports its communication initiatives. The result is a visual system that ensures cohesion and strength across the company’s materials, whether printed or digital.

In designing the brand’s new website, we incorporated additional elements into the graphic system, resulting in a friendly and inviting interface. Alongside a more legible typography aligned with the needs of digital environments, we proposed rounded-corner shapes to bring balance to the identity, as well as icons that illustrate key content topics.