Coven Origem Collection
A seal that synthesizes three decades of contemporary fashion
Coven is a contemporary fashion brand whose artisanal process results in knitwear with traces of urbanity and Brazilianness. To sign its 30th-anniversary collection, called "Origem" (Origin), we developed a set composed of seals and graphic labels that accompanied the brand's Winter/23 pieces.
The creative process began with an immersion in Coven's conceptual universe of the collection. Starting from the meaning of the words "origem" (origin) and "original," we created a new descriptive, unique, for the term that gives name to the commemorative collection of 30 years. From the drawing of the map of Belo Horizonte, an illustrative part of the collection, we sought a typography that dialogue with this repertoire.
The seal we elaborated synthesizes the three decades of the brand's achievement through a classic typography and a consistent graphic symbol. Thus, we stitched the ends between everything that Coven produced and what is yet to achieve.
- Creative Direction: Liliane Rebehy
- Stylist: Isabela Moura, João Gabriel R. G. Camisassa
- Video: Esley Rodrigues
- Styling: Carlos Esser
- Beauty: Teo Miranda
- Model: Cibele Ramm
- Creative Direction: Mariana Hardy
- Executive Direction: Cynthia Massote
- Project Manager: Izabela Rodrigues
- Designer: Leo Passos