Localiza&Co

Localiza&Co is one of the largest and most complete mobility platforms in the world. Present in five South American countries, the company boasts a fleet of over 500,000 cars, in addition to 1.2 million vehicles connected by telemetry. For the design and signage of their São Paulo office, we developed a project that, like the company itself, connects spaces and people simply and efficiently.

Based on concepts such as movement, digital technology, and the human element, we used the city – from the perspective of the people who move through it – as a direct reference for our creative process. Lines, stripes, intersections, volumes, densities, and modularity are all part of the graphic repertoire we designed for the spaces, with emphasis on graphics derived from the brand's logo.

Using green as our foundation, Localiza&Co's primary color, we chose sub-tones to complement the project's color palette. Among the solutions we created, we developed flag-like signs with internal painting and lighting, large-scale numbers for floor identification, and a dimensional logo with stand-off mounts for the building's reception area.