LocalizaLabs BH
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O traçado urbano inspirando novas mobilidades
O LocalizaLabs é a área de tecnologia e ciência de dados da Localiza, maior rede de aluguel para carros da América Latina. Para a unidade de Belo Horizonte, nosso projeto de sinalização e ambientação buscou inspiração no mapa, na arquitetura e na arte urbana da cidade para criar uma conexão real entre o espaço e a capital mineira.
Um dos pontos mais importantes da proposta são as informações direcionais de piso. Nesta superfície, sinalizamos diversos bairros de Belo Horizonte a partir de setas no chão. No mapa da cidade, ainda inserimos locais que fazem parte da história da Localiza, bem como informações e curiosidades sobre pontos turísticos da capital. Outros recursos de destaque são os grafismos baseados na azulejaria do projeto da Pampulha e as obras de arte urbana criadas por artistas convidados.
As peças de sinalização do Localiza Labs têm como premissa a união da tecnologia e da inovação com a linguagem industrial. Tendo como referência os elementos gráficos da marca, as peças se espalham por todo o galpão, valorizando a identidade Localiza e direcionando os visitantes e usuários.
- Direção de criação: Mariana Hardy
- Direção de operações: Cynthia Massote
- Coordenação de criação: Camila Papin e Pedro de Albergaria
- Gerente de projeto: Marcelo Pantuzza
- Designer: Rafael Sola
- Arquitetura: Athié Wohnrath
- Fotografia: Pablo Gomide e Gustavo Xavier (cedidas por Athié Wohnrath)
- Arquitetura fachada: Gisele Borges