Will you believe it
The surreal and the vintage in a musical graphic project
The graphic design created for Fernanda Takai's album "Será que você vai acreditar?" (Will you believe it?) sought to reinforce the surreal, ironic, and humorous aspects of the image conceived by artist Renato Larini for the album cover.
Inspired by Larini's artwork, we employed the language of collage, which he often explores in his work, and the aesthetics of book and archive labels, connecting with the idea of collecting and cataloging images. Another inspiration was vintage editorial design, which combines a nostalgic and vintage feel with a contemporary aesthetic.
The insert and digipack explore a visual narrative consistent with the concept proposed for the album cover. Larini's material was the starting point for developing a color palette that runs throughout the album, contributing to the project's graphic harmony. The insert also proposes an editorial strategy that connects the lyrics, illustrations, and colors, in addition to including a new, sans-serif typeface in the identity.
- Direção de Criação: Mariana Hardy
- Direção de Operações: Cynthia Massote
- Coordenação de Criação: Pedro Albergaria
- Designer: Leo Passos e Pedro Albergaria
- Gerente de projeto: Izabela Rodrigues e Mariana Muchon
- Foto: Mateus Lustosa (Estúdio Ventana)