Viviane Furrier

Viviane Furrier is a fashion brand that values the experience of versatility and the timeless, with the production of high-standard knitwear as its great differential. In this rebranding project, our focus was to express the precision of the designs, the innovation in the manufacturing process, the excellence of the products, and the diversity of the pieces in the brand's new visual language.

The creative process began with a study of the collections and the business's trajectory. In our typographic proposal, the contrasts in the thicknesses and shapes in the typography add sophistication and highlight the singularities of each character. The reduction that unites the initials of Viviane Furrier synthesizes the graphic concept and expands the possibilities of using the identity, which features a fresh and relaxed palette, as are its collections.

In addition to the rebranding, we also developed the name, creative direction, and visual identity of the brand's 2024 winter collection, called "Venturas." To materialize the concept, we chose a contemporary sans-serif typography, in addition to classic and stable applications, prioritizing centralization or symmetrical compositions. As a palette, we propose colors that are an extension of the campaign photos. In this way, we made all the collection's graphic material cohesive, with the tones of the pieces and scenarios framing the promotional images.