BDMG
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O design como elo para o desenvolvimento regional
O BDMG - Banco de Desenvolvimento de Minas Gerais celebrou 50 anos de atuação promovendo um robusto reposicionamento de negócios, que levou ao rebranding da marca. A mudança estratégica focou em um novo público: os pequenos empreendedores. Para se aproximar desse nicho, o redesenho da identidade envolveu pesquisa, workshops e um longo processo de maturação com a equipe do cliente.
O resultado gráfico celebra, no ícone da marca, a parceria do banco com os pequenos empreendedores por meio da representação de uma fita dupla-face em forma de seta, que aponta para o futuro. A contra-forma do ícone faz referência ao triângulo da bandeira de Minas Gerais e sua estrutura externa forma um D maiúsculo, relacionando semioticamente o banco ao desenvolvimento do estado.
São desdobramentos deste projeto um brandbook e a sinalização e comunicação visual do edifício-sede, que explora a iconografia do triângulo de formas variadas. Além disso, elaboramos a identidade do BDMG Cultural, braço da instituição que fomenta e promove projetos culturais diversos, cujas peças possuem mais flexibilidade e amplitude nas possibilidades de grafismos, ilustrações e cores.
- Direção de criação: Mariana Hardy
- Direção de operações: Cynthia Massote
- Gerente de projeto: Marcela Dantés
- Designer: Débora Cruz, Gustavo Magno, Mônica Fernadino e Renata Polastri
- Produção gráfica: Mirelle Bairral e Gustavo Magno
- Fotos: Marcelo Coelho e Gustavo Magno