Doiz

Doiz is a company that simplifies the process of buying and renting vacation homes. To convey attributes like refuge and security in the brand's identity, we started with the aspect of duality, present even in the name* itself, seeking a complementary relationship between the language of Doiz and Doiz Life.

(Doiz sounds like Dois, which means Two in portuguese)

Our project for the main brand consists of typography that represents solidity and trust. The shape of the letters simulates a serif font, conveying these concepts in a fresh and contemporary way. Through movement, we also explore the aspect of intelligence. For the Doiz Life brand, which offers a hospitality service, we created a signature that reflects lightness and tranquility.

In the color palette, we opted for tones that resonate with the experience of enjoying a second home. In this sense, colors that refer to places, such as "Ocean" and "Countryside," and to flavors, such as "Cream," "Coffee," and "Chocolate," reinforce the company's value proposition.