Inhotim Store — Institutional Line
A new vision for the Inhotim brand
Created in 2015, Inhotim's original line of institutional products explores the graphic potential of the brand through a fresh and vibrant palette that blends with the colors of the artworks and the surrounding environment.
In 2022, the revitalization of the prints brought a new perspective to the Institute's brand. Its typographic mask, reminiscent of the park's ever-changing nature, functions as a window.
The new institutional print features a palette with contrasting colors that harmonize through typographic compositions in a variety of scales. The idea is that this series of exclusive products will stimulate the senses, allowing visitors to take home the essence and inspiring moments experienced at Inhotim.
Awards
- Shortlist of the 11th ADG Graphic Design Biennial
Credits
- Creative Manager at Inhotim Store: Kit Paz
- Creative Direction: Mariana Hardy e André Coelho
- Executive Direction: Cynthia Massote
- Coordination: Leo Passos
- Project Manager: Izabela Rodrigues
- Designer: Débora Cruz e Bárbara Luppi
- Graphic Production: Mirelle Bairral e Daniele Pires