Inhotim Store — Gourmet Line

The Inhotim Gourmet Line is a selection of food products that reflect the context in which the Institute is located, strengthening contact with producers and reviving aspects of local traditions.

To develop the packaging system, we sought to highlight elements of local tradition in a contemporary way. To do this, we combined concepts that relate Inhotim's identity to the world of Minas Gerais/Brazilian cuisine.

The custom of wrapping products in paper in old grocery stores became the central point in identifying the Gourmet Line. In it, all products, each according to its format, come wrapped in Inhotim’s typographic pattern printed on it.