Inhotim Store — Hélio Oiticica

Hélio Oiticica's "Invention of Color, Penetrable Magic Square # 5, De Luxe" (1977) is one of the most visited and photographed works at Inhotim.  This, along with consistent visitor requests for products related to the park's artwork, inspired the creation of a bag that pays homage to Oiticica's piece.

The bag replicates the color blocks so characteristic of the artwork. It is made from recycled PET canvas with vegan leather straps, reinforcing the Institute's strong socio-environmental commitment. This commitment is evident in the Institute's ongoing pursuit of local and sustainable materials, processes, and suppliers for its product development.